Evaluation of the performance efficiency of the Iraqi company for the manufacture and marketing of dates in Baghdad

Abstract

Iraq is one of the regions distinguished by the cultivation and reproduction of date palms, due to the availability of basic natural conditions and the availability of large areas of good agricultural land and water. In general, and the province of Baghdad in particular, all the geographical components necessary for the development of the Iraqi company for the manufacture and marketing of dates. This research mainly aimed to study the performance efficiency standards of the Iraqi company for the manufacture and marketing of dates, based on the data available in the company (final accounts for the years of budgets) for the study years from 2010 to 2021, in order to identify the extent of the profitability of that company and the possibility of expanding its production and marketing capacities through a study The structure of the company's current revenues and costs and its ability to cope with the changes that occurred in both revenues and costs. It was noted from the results of the study of the company’s performance efficiency standards that the company’s profitability indicators fluctuated during the study period. The company achieved losses in the years 2017 and 2018, which indicates that the company was unable to achieve a return on the total funds invested in these two years. As for the rest of the study years, only profits were achieved. There is nothing wrong with it, and this indicates the efficiency of the company's performance. The most important recommendation of the research is the need for the state to activate the local product protection law by stopping random imports, in addition to improving the quality of local products in order to gain consumer satisfaction.