The Relationship Between Social Responsibility and Banking Reputation: An Empirical Study
Keywords:
social responsibility, banking reputationAbstract
The current study aimed at analyzing the relationship between social responsibility as an independent variable and enhancing banking reputation as a dependent variable. as the basic unit of analysis. The study attempted to answer several questions, including the problem of the study, and perhaps the most prominent of which is the main question that states: "Is there a correlation between social responsibility and banking reputation?" As for the importance of the current study, it stemmed from the importance of its variables and from the many studies that emphasized the importance of investigating the relationship between these two variables, as well as the importance of banking departments considering the studied variables into consideration if they wanted to maintain their reputation in the long term. In order to achieve the objectives of the current study represented in revealing the nature of the relationship between its variables, the researcher adopted a main hypothesis, the correlation hypothesis. The hypotheses were tested under a bold model based on previous studies that showed the interrelationship between the variables of the study. The researcher followed the comparative approach to achieve the objectives of the study and find answers to her questions. To test the hypotheses of the study, the researcher used several statistical tools, including confirmatory factor analysis, arithmetic mean, standard deviation, and relative importance. Through the two statistical programs (Spss v.3, SmartPLS v.3), the study reached a number of conclusions, the most important of which is the existence of a correlation between social responsibility and banking reputation. By imposing the laws that govern the work of banks within the framework of social responsibility and activating the role of senior leadership by activating the internal systems that govern the work of its employees, which is thus reflected on their dealings with customers and on their long-term reputation.
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